Introduction
Good afternoon, Ladies and Gentelmen. We are Asa, Amey, Amon and Maria and today we're going to talk about our project.
V&A is commonly accepted as the world's greatest art and design museum. Its' collection is magnificently varieble, and there's a story behind each of its' objects.
In our campaign we tell 6 stories about 6 objects from V&A's actual collection (including current exchibitions). 3 of these stories are true, 3 are fiction. The name of the project is:
The executives are both indoor and outdoor: posters and postcards + broshure kit in the museum.
Lets look at it closer.
Body
outdoor
- posters
- postcards
indoor
- broshure and stories
Summary
Let us now summarise what was already said.
TRUE/FALSE/EXPLORE campaign tells 6 stories, 3 true and 3 fiction, in forms of: postcards, posters and broshure.
Now let us present certain evaluation.
Conclusion
Our campaign what calls for curiousity as the core initiative to actually go to the museum and find out what the campaign is and which stories are true. Its strength is that the campaign is easy to repeat and extend. Another /good thing/ is the interactivness of the project - first, it makes audience interested in what the campaign is, then what is actually true about it. Exploring it and finding answeres may bring satisfaction.
As for the imperfections we think they are ____
So to conclude it all ___
Thank you for your attention
Maria
Thanks Maria! Wicked! :)
ReplyDeleteYes, the core of it is that history often beats fiction and all these objects has history and a passed and it would probably be more interesting watching these objects if you knew more then what year they are from, some have amazing stories to tell.
I think of two points that might be worth mentioning as well;
* we are not advertising an ongoing exhibition ( except the tzar one) but objects that are in the museum all year round, so far in the underground etc we have only seen advertising for exhibitions at V&A but not for V&A itself.
* like Mike said in college, this could be an ongoing campaign, in a couple of months there could be an new brochure with new stories and as I suggested famous illustrators could be invited to illustrate which might make different people interested by the variety of visuals + our reminder on cards n brochure that this is actually all for free.
I'm tired so I don't know if I make any sense )
Good work! Its really good to plan it before so we don't stand there and don't know what to say.
/Åsa